What's in a personalized action plan
In each personalized action plan, you can expect:
- Personalized to your specific artwork, art business, and how you want to engage with collectors in-person and/or online
- Made for experienced artists, with a step-by-print blueprint of what to do next in up to two major focus areas to see improvement in collector relationship-building, your backend workflow, effectiveness, sales, exposure, and artwork value
- Deep dive into current challenge or aspirational growth areas, so that you can reach your full art business potential
- Get guidance on how to connect everything back to a sustainable growth funnel, so that you're building a strong foundation that will support the business side of your art practice now and long into the future
Finally get a clear plan on how to reach more luxury collectors and grow your art business in ways that align with your personal goals. No more guessing about what to do next.
- Get season-specific guidance based on current collector behavior and growth opportunities
- Follow a concrete plan to grow your creative business, including when to raise your prices and opportunities to get more sales
- Get step-by-step guidance on how to reach more luxury collectors, and master the art of building genuine relationships with them
- Learn how to build a sustainable growth funnel that works for you, so you don't burn out
- Create a content strategy that attracts more luxury collectors
- Find out about upcoming events and potential partnerships in your and your collectors' local areas
- Get tips and tactics for both online and in-person channels, such as suggested settings and talking points for fairs and events
- More
Order process
A few minutes after we receive your order, you'll get a thank you email with a link to the onboarding form. We'll then send you an email to schedule your onboarding and goal setting call.
We'll then start matching your profile to our master datasets and work on creating your personalized collector report and action plan.
Summer action plans will be emailed to you as a downloadable PDF towards the end of April, so that you can put it to use in May and June for peak Summer collecting season.
In the same email as your report and action plan, we'll also ask when you'd like to schedule your 1:1 strategy call. We can use this time to go through your results together, or if you'd prefer, we can work on some of your recommended action areas together, like making a launch plan for prints/originals, updating your website, or working on your storytelling to collectors.
01
Order and onboard
Complete check out and tell us about your work in the onboarding form and goal setting call
02
We craft your action plan
We'll match your artwork with the latest market data and collector behavior
03
Results in your inbox
Find your personalized action plan directly in your email inbox, and have a 1:1 strategy call to support implementation
How we personalize
We understand how frustrating it is when artists are misled by empty promises and unreliable online sources. That's why we're fully transparent about how we collect market data and personalize your results.
How we personalize your collector reports and action plans:
With a founder who is experienced at performing deep market research and trend analysis, we look at both qualitative and quantitative data to give you the best results possible, including case studies of what other successful, museum-level artists have done to get where they are, and constant monitoring of what's happening in the global fine art market.
We use the information you share in your onboarding form (which becomes your artist profile and you can update at any time) to filter our master datasets. We then do additional research based on things like your growth goals and fairs/events coming up in your city, to fill in any gaps that the datasets don't give us and make your results truly yours.
Finally, we craft all of this information into a visual report that is deeply personalized to you. We never reuse or reshare reports; every report is unique.
Where we get market data:
- Ethnographic research with fine artists and fine art professionals (dealers, gallerists, fair directors, etc) in both individual and exhibition settings
- Professional, verified data collection tools and services built for businesses
- Web crawlers that scan billions of web pages for relevant information
- Search engine results analysis (SERP) analysis for millions of keywords
- Clickstream data from users who have given consent
- Proprietary algorithms for processing and analysis
How we make sure our data is accurate:
- We use multiple data sources for a robust approach that gives solid, representative results. We don't rely on solo sources that could be biased or incomplete.
- Our data comes from live and historical sources with real-time updates. These are facts about what actually happened, not guesses about the future.
- Our verified partners check for errors before the data even reaches us. When it does reach us, we do extensive data cleaning to make sure it's organized and logical.
- We only work with partners who are vetted as best in class industry standard. We don't take chances on sketchy sources.
